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Can customization scale, make money and be efficient? From CEO Karen Young's perspective, more work remains to be done.
September 3, 2024
By: TOM BRANNA
Editor
Customization is top-of-mind for many beauty brands, but challenges remain, according to Karen Young, founder and CEO, The Young Group, New York. “Estimates abound, but the most mentioned number of beauty brands in the US is about 4,300,” Young pointed out. “I think that’s low…nonetheless, it’s hard to imagine there isn’t already a product on the shelf for every need and preference.” A Brief History of Customized Beauty In her eNewsletter, Young recalled Procter...
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